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There is so much to consider when researching photographers & studios. Clients come to us all the time and exclaim, I'm totally confused!

Since photography is a creative profession, you will find that no two photographers do things the same way. As a result, you need to be able to make an informed decision about your wedding photography, whether or not you choose our studio.

There are enormous differences in cameras, lenses, formats, film, processing, proof prints, enlargements, wedding albums, photography styles and photographers!

These are only a few aspects of selecting a wedding photographer. Hopefully, our photography insights will help you understand the process a little better. By the time you visit our studio, you may be ready to make an informed decision.

FORMATS

There are typically three types of formats used for wedding photography:

1) Medium format
2) 35mm
3) Digital

A photographer may use one or more of these formats for your wedding. However, there are noticeable differences between the three. These differences will have a direct impact on the quality of your images and the photographer's actual costs.

If you are doing comparison shopping, please make sure you are comparing identical formats; otherwise, your comparison will not be accurate and you may end up with lower quality with a lower price.

The old adage, If it sounds too good to be true, it probably is, is especially true with wedding photography. If you are only looking at price, you may be overlooking critical aspects of your wedding photography, like creativity and quality.

*Medium format film is twice the size of 35mm. It produces a square print (5x5). It is often used for portraits and group shots. It is spectacular for enlargements due to the large negative size. Everything about medium format is costly, from the cameras to the film and processing. It is a professional format that produces exquisite clarity, visible in each and every image.

*35mm film is the format most people are familiar with. It produces a rectangular print (4x6). However, 35mm is divided into two markets: consumer and professional. Sometimes these markets overlap and you may see amateurs and professionals with the same camera body hanging from their necks! But lenses are another story. The quality of a lens will definitely impact the quality of your images. High quality lenses are super expensive, but they are worth every cent, especially when it comes to capturing the nuances of your wedding day.

Also, while professional photographers may use autofocus cameras, we do not rely upon them. We are experts at shooting in any situation and under any lighting condition. We know how to set our cameras to get the exact result we want. It's a science - one that takes years of study and practice to perfect.

*Digital format is gaining prominence in our industry. Again, there are major differences in cameras and lenses, as well as megapixels.

From a creative standpoint, digital is exciting because we can preview our image on the spot. From a business standpoint, it's fantastic because there are no film costs and delivery is instantaneous. However, you may find photographers split down the middle as to the pros and cons of digital cameras, particularly for weddings. This is in large part due to the amount of time often needed to "color correct" images or perform other types of image manipulation before they can be delivered to the client.


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